Suddenly a lifestyle that's very old -- think Fred and Wilma Flintstone -- is new again. Crunch, a New York based gym with branches from Los Angeles to Miami, is launching a "Survivor" workout, including a biceps exercise inspired by the motion of spearing fish. This comes on the bare heels of a shelf's worth of books published on antediluvian nutrition, including Dr. Citron's Evolutionary Diet, by Ronald S. and Kathy Criton, and NeanderThin: Eat Like a Caveman to Achieve a Lean, Strong Healthy Body, by Ray Audette. Audette's regimen is heavy on meat, berries, and seeds, with no sugar and no dairy -- byproducts of later, putatively inferior, agrarian cultures. [Audette is also the official nutritionist for hunter/rocker Ted Nugent's radio show in Detroit.] The Orgin Diet, by Elizabeth Somer, will hit bookstores in January.
Where there's a trend, there's a website. The internet is already bloated with dor-coms dedicated to caveman calisthenics and cuisine. Arthur S. De Vany, founder of Evolutionary Fitness.com, believes that what was good for our ancestors is good for us. "Some days I kike with a heavy pack. Or I carry my grandkid on my back. I am brutally strong for a 63-year-old," he says, noting that a well conditioned cavebabe might have carried a child in a sling, covering six miles a day with 30 pounds of weight: "She might have sprinted after small animals, climbed a tree."